Highland Products Group Redesigns Corporate Website
Highland Products Group Announces Relaunch of Site, Dramatic Redesign Includes Enhanced Aesthetic and User-Friendly Navigation
Boca Raton, FLORIDA – July 29, 2010 – Highland Products Group LLC (http://www.highlandproductsgroup.com), a leading supplier of commercial site furnishings and parent company of The Park Catalog (http://www.theparkcatalog.com), officially announced today that the company has redesigned its corporate site, implementing new functionality to make its ecommerce sites even easier to navigate. Highland plans to expand its product offering to get customers the best selection possible while hunting for potential savings in every step of the shopping process, from item costs to shipping costs.
“In today’s budget and time-constrained world, our customers are trying to do more with less,” said Chairman and CEO of Highland Products Group Christopher George. “New features such as volume discounts and streamlined checkout we have added to our corporate web site will save customers both time and money.”
The overall aesthetic of the corporate site has changed with an enhanced look and feel providing customers with a dramatically improved user experience. Due to overwhelming customer demand, site developers have added key features such as enhanced product display, user-friendly navigation, tiered and bulk pricing, and product testimonials.
“Not only are we trying to get our products in front of the customers in a more effective way,” explains Director of Marketing Vincent Tran, “but also we are working hard to keep the costs as low as possible for them. We believe it is this dedication to our customers that has propelled us onto Internet Retailer’s Top500 list.”
About Highland Products Group
Headquartered in Boca Raton, Florida, Highland Products Group is the most comprehensive and fastest growing company focused exclusively on the market for commercial site furnishings, offering over 20,000 items in categories such as public seating, crowd control equipment, special event flooring, parking lot supplies, waste management, athletic facility equipment, commercial mating, carpet tiles and specialty flooring, outdoor accessories and more. Highland has served over 70,000 customers worldwide including government agencies, municipalities, educational institutions and commercial facility owners since 2001. Highland’s products can be viewed at http://www.theparkcatalog.com or by requesting a copy of Highland’s 372-page master catalog.
For more information, please contact Demi Pietchell at 561-948-2052.